As the end of 2021 is approaching, it is customary for Pages. to summarize the story of the past year The projected trend in the next year, on this occasion, so let’s talk about Social media Marketing we well overall for the market.
The main problem remains the COVID-19 crisis. that change online behavior and sparking new behaviors such as voice social media. E-commerce growth and new online connections Let’s take a look at the trends for next year.
Social media becomes part of daily life,
it should come as no surprise to say that social media has become indispensable to many people. whether for professional, social or entertainment reasons.
The platform’s statistics indicate that it’s not just the number of users that are growing. But the amount of time spent using them has also increased. According to Statista, the average person worldwide spends about 2 hours and 25 minutes a day on social media. while Thai people spend an average of 11 hours 25 minutes a day, or almost half a day online.
Therefore, marketers’ opportunities are not exhausted for the online world. There’s also a lot of room for new strategies.
Social media emerges as a shopping platform
in situations where people spend time at home. Make all activities geared towards the online world. including shopping through e-commerce platforms including social commerce
Social media platforms are aware of this change. Make every owner develop features and channels to support online merchants, whether Facebook and Instagram shops or TikTok, Twitter to be easily connected. and convenient payment methods
Brands that have seen improvements in this area. And being ready to adapt to the support of the platform will help reduce advertising costs, promotion, and increase revenue channels as well.
With the advent of social media audio (Clubhouse, Twitter Spaces, Live Audio Rooms)
this year’s new social media presence is inevitable, Clubhouse, which complements the unique voice communication. can be connected in real time Everyone has the opportunity to ask questions or share experiences with the community immediately.
The early heat led big brothers like Facebook and Twitter to develop Live Audio Rooms and Twitter Spaces features to attract users to their own platforms.
Brand opportunities for voice communication can build relationships, awareness, and brand storytelling. Get intimate insights from your customers. And most importantly, get feedback from customers directly.
Shorter attention spans result in more bite-sized content
From statistical data, we see that more people are going online and spending more time on social media. But user behavior is more engaging and spending less time on each content. The results showed that the average content reading was only 8 seconds.
The platform’s algorithm also adapts in tandem with the behavior of short video content. Shorter messages tend to reach more users. It’s not that long content or videos isn’t good, but the system helps more word-sized content.
Content by customers is more reliable (Growing utilization of user-generated content)
In the social media era, customers trust their customers more than brand communication. which can be seen commonly on all platforms both food reviews cosmetic review Non-brand travel reviews (Because people nowadays can see)
User-Generated Content (UGC) has become a high-value content. Reliable and easy to access But brands don’t have to spend money on creating these content.
For UGC brand support it can be done by Open space for customer content, such as sharing reviews, allowing customers to share their experiences. Create hashtags for brands or products, etc.